CBS Outdoor has partnered with Clusta, the digital creative agency, to develop a new advertising platform, launched yesterday, which connects a consumer’s iPhone to the display via WiFi or 3G. By swiping in either direction on the iPhone’s touch screen, users can make the object in the digital poster spin to the left or right, and users can also make the display change colour. Also by using the "pinch" and "stretch" finger gestures on the iPhone, consumers will be able to zoom in or out of the object displayed on the screen. The platform was showcased at the Media Playground conference and exhibition in London yesterday
