MadeThought have created a pretty cool identity and printed collateral for NY based creative outfit Cutting Room. I really like the identity and the concept is really nice, especially when you see it executed on these nice bags by Progress Packaging, really lovely finish. I’m not sure if the website was art directed by MadeThought or if it was independently done, it’s nice and the concept again is great but for me it lacks something, it moves and jumps about too much. Maybe its trying to be quirky? I’m undecided on this one.
